Track and Field is great! It is one of the rawest of all the sports. No balls, no plays, no huddles just you the track and hurdles(if thats your twist). As the season progress me and my intern (Rondel) are working on an elaborate marketing campaign for track and field. We are trying to determine what message we want to send, the type of photography we want to use and the verbiage for the campaign. Its an exciting endeavor because this is my first time working with someone else to develop the marketing direction for a specific sport and it also puts us right back in the middle of the sport since Rondel runs track for Lindenwold Highschool. Rondel has a fresh perspective for marketing since this is one of his first attempts at it. Stay tuned as the campaign unfolds.
We are starting with the message - hopefully we can make it a nice clean and simple slogan for it.
Idea #1
no excuses. no complaints. JUST RUN.
Idea #2
irun
ihurdle
ithrow
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